I just read about this campaign by BBC World:

BBC World has launched a major guerilla marketing campaign designed to encourage Americans to demand the channel from their cable operators.

(link via digitalspy.co.uk)

So of course I followed the link in the article for the BBC World campaign, demandbbc.com and I actually spluttered my tea as I read this on their website:

No 24-hour television news network brings you an unbiased global perspective like BBC World. News that is independent, trustworthy and impartial.

Really!? They claim they are "unbiased" and "trustworthy" and "impartial"?

Hmm, very interesting considering how the BBC news appears to be so obviously biased on so many different stories. This recent article from The Times gives more details about how a BBC report damns its 'culture of bias'.(and that's from a study commissioned by the BBC!).

The most galling fact is that we pay for the BBC with our annual TV Licence (a colour TV Licence costs £135.50) and if we want to watch television, we don't have any choice but to pay the licence fee!  

Americans don't have to subscribe to cable and I certainly hope they don't give into this campaign to "demand" the BBC from their cable operators!

In my opinion, the BBC World campaign, demandbbc.com, is shameful. I'm really surprised the BBC is stooping to such underhanded tactics.